Giorgio Armani, one of the greatest Italian fashion designers of all time, said that “jeans represent democracy in fashion”.

This very “jeans” fashion revolution that started in the 1950s, was originally designed for cowboys that instantly became popular with teenagers. Wearing jeans in those days portrayed the symbol for youth rebellion. Today, it’s the world’s most casual wear that ensures style, quality, confidence and uber cool look and at the same time giving a raw and rugged feel amongst various people, regardless of their age.

Due to the earthy yet classic, authentic yet modern, stylish yet rugged feel that one gets while wearing a pair of jeans, it’s the most sought after pair of clothing people “choose” to own, and is now become a part of “everyone’s” wardrobe staple. Today, people wearing jeans transmit a certain value and culture towards its maker.

With the wide array and diversity of jeans over the years, it is impossible not to be a part of the “jean culture” which portrays a message of “a style for every story”. This is proved by the very fact that there is a type of jeans available for every occasion, that ranges right from “the boyfriend” jeans, to “straight cut” jeans, to “jeggings” (jeans+leggings) to the “slim-fit” jeans and to the famous “boot-cut” jeans.

In fashion history, jeans and denim history continues to baffle us. No one truly knows the perfect answer to where jeans began. As a part of history, it cropped up because of the sudden availability of a raw material, dye or technique. 

Evolution of  the name jeans?  It comes from Genoese. The name ‘ jeans ‘ comes from ‘Genoese’ the name for Italian sailors of Genoa who when at sea dressed in blue fabric, composed of a cotton and wool or linen blend. Genoese fabric was imported into Britain as far back as the 16th century. In the 19th century, American weavers made hard wearing cotton duck, denim and jeans fabrics to satisfy a home market, which is when jeans became a mass-market product.

Levi Strauss the Inventor of Trousers called Denim Jeans

Jeans history would be nothing without Levi Strauss. Levi Strauss is credited with inventing jeans. Levi Strauss emigrated with his family to New York in 1847. His family sold dry goods such as canvas tenting and Manchester drapery goods. It is during one such production situation where he discovered the denim fabric. Eventually Levi brand became synonymous with jeans.

If you are a fan of owning a variety of jeans, you’ll find it pretty interesting to know certain jean trivia:

• Most of jeans zippers have the word ‘YKK’ written on them. YKK stands for ‘Yoshida Kogyo Kabushikikaisha’ which is Japanese language, meaning “Yoshida Company Limited.” Japanese zip manufacturer.
• On an average 215 jeans can be made with only one bale of cotton.
• Initially, Jeans were simply sturdy trousers worn by workers, especially in the factories and for cowboys during World War II.
• Jeans were known as “waist overalls” or just “overalls” till 1960 after that Levi Strauss changed it to its popular name of “jeans.”
• May 20th of every year is considered to be the official “birthday” of blue jeans as it was the day that Levi Strauss, received patent from the U.S. Patent and Trademark Office.

Symbolizing its vitality for the West to just about every element within of the world, Jeans are such as the Coca Cola of clothing. Keep reading our blogs regularly to find out more about jeans, ‘cause it is here to stay!

Signing off, this is “jeans, with love”.